Traditionally, people approached the creative process in this way:
Does this look familiar?
I have fallen into this trap too many times, because "fear of failure often causes people to procrastinate."
In this class, we're going to follow a different approach to design - one that celebrates failure.
Weiden + Kennedy, a big creative agency in Portland OR, uses a creative process called Design Thinking. Inspired by Design Thinking, they made Fail Harder, a work of art installed in the office breakroom. It's meant to push professional artists to travel ever further outside of their comfort zone.Watch how Weiden + Kennedy made Fail Harder
Here's how Design Thinking works:
In short, Design Thinking is about empathy.
When creating, consider who it's for. Talk to them. Find out what they want.
Figure out the intersection between what they want and what you have to offer.
Experiment with several designs.
Once you make a rough version of it, test it out with a member of your audience.
Get feedback. Keep your eye on your design's failings, so that you can make it better.
The changes you make to the design starts the process over again, and it cycles around and around and around, ever refining your design.
This process can apply to any creative endeavor.
When you're faced with a situation you know you're not prepared for, embrace it. Recognize it as a huge growth opportunity. Ask for help all along the way. Making a habit out of this is the best thing you can do for yourself.
Here's a video about Design Thinking in action:
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